Renita is a pioneering Hair Care Specialist, Master Stylist, and Growth and Maintenance Expert with over 25 years of experience working with both natural and chemically processed hair. She holds a Bachelor of Science in Business Management with a minor in Marketing from Benedict College in Columbia, South Carolina, and earned her cosmetology license from the renowned Dudley’s School of Cosmetology.

 

Renita has built a strong reputation in the hair care industry by helping women restore the health of their hair, particularly those recovering from damage caused by excessive chemical treatments, improper installation of weaves and extensions, or inexperienced stylists.

 

In 2011, she founded SouthEnd Salon, a premier salon in South Charlotte featuring 13 private suites and a planned retail store, all located at 5611 South Boulevard in Charlotte, North Carolina.

 

While Renita specializes in healthy hair growth and maintenance, SouthEnd Salon is also home to 12 experienced professionals, each with a minimum of 8 years in the industry. Together, they offer a wide range of services including custom styles, weaves, extensions, braids, locs, short cuts, and more.